A true adventurer at heart, Kristen has travelled to more than 30 countries. Some highlights include trekking to the base camp of Mount Everest, an epic four-month bike trip from Cairo to Capetown, hiking all three main routes of the Camino de Santiago in Spain and swimming with penguins in the Galapagos Islands. These experiences provide her with an truly unique lens to work with media and create impact within this niche.
After graduating with a media and communications degree from the University of Western Ontario, she discovered a true passion for the PR industry. She honed her craft at Maple Leaf Sports and Entertainment managing high profile events and related communications elements for all of their brands namely the Toronto Maple Leafs and Toronto Raptors. A turn in the non-profit sector amplified her ability to pull off the seemingly impossible within a strict budget. And finally, her time in various boutique PR agency settings, working with prominent brands like Cathay Pacific Airlines and Los Cabos Tourism as well as country music star Paul Brandt, cemented her skillset and spurred her desire to take the reins of her career into her own hands.